Website and edtech platform design for a world-renowned chamber orchestra
The mobile experience is super important, because people often find out about Aurora events through posters and leaflets in venues.
Clear, crisp typography works with tightly gridded images and pops of accent colour to help visitors do get what they came for, and experience a bit of Aurora magic on the way.
Aurora are educators as well as performers. I helped them figure out how to turn a massive collection of rich educational resources into a digital product, which gives primary school teachers the flexibility to share music with their pupils in a way that matches their specific needs.
The product site for Aurora Learning takes the best bits of the core Aurora digital brand, and adds colour and roundness to bend them in new, interesting directions. It’s also super optimised for conversion, using a classic Simon Sinek golden circle to tell teachers what’s great about the product and drive them to a time-limited free trial.
The actual learning happens in a webapp. Based on conversations with teachers, we developed a modal interface.
In planning mode, they can easily check out lesson plans, zoom into detail, or build their own lessons from a library of activities.
When they’re in the classroom they can quickly switch to a teaching mode optimised for digital whiteboards, which foregrounds video content and big, tactile buttons, so it’s easy to use when you’ve got one eye on the screen and the other on a room full of rambunctious children.
It all runs off a modular design system that minimises the amount of learning teachers have to do when they first arrive. Super-clear contextual navigation and a tight library of repeating interface components move the experience way ahead of outdated educational software.
We got a load of feedback during a pilot phase, and used that to tweak our components. The result is an experience that allows teachers to jump straight in and get value immediately.
“Our creative team love the way Robb translates their ideas into reality. He’s a thoughtful and creative collaborator, and our first port of call for advice when we're wrestling with a new challenge.”
Chief Executive, Aurora Orchestra
Saboteur look after Aurora’s main visual brand, and they’re very good about letting me twist it and tweak it to bring it to life onscreen.