Minimum viable brand and digital experience design to connect people with sustainable local artisans
Through workshopping and discussion, Natasha and I refined the essence of Natif Creatif down to three things - connection to the earth, hand-made charm, and vitality.
We used a minimum viable brand process to quickly get the basics of the identity down - a bunch of block printed shapes that can be used to spell the name but also for all sorts of other stuff, and a fresh, holiday palette that references the terracotta and terrazzo that Natif Creatif artisans work with.
Quality is an important touchstone for Natif Creatif too. Rough-edged earthiness is cool, but the artisans featured in the site are professionals making the highest quality products.
Super-clean typography and a highly structured design language, combined with subtle calls back to the logo, ensure the tone’s just right.
Because of the nature of the proposition, the Natif Creatif homepage gets a lot of action. Big, rotating background images of beautiful things made by artisans combine with a simple how it works section to explain what Natif Creatif is for and entice people to explore more.
The whole point of the business is to connect people with artisans they probably wouldn’t have found otherwise, so discovery and recommendation journeys are really important.
Smart filtering and location-based ordering makes it easy to find artisans who offer a specific thing, and seasonal, themed guides help you plan an artisan-centred day trip or weekend.
Every artisan gets their own, consistently structured detail page, that tells their story and explains their offering alongside personal recommendations and directions, so it’s super easy to discover beautiful new things.
“Robb really understood the values behind Natif Creatif, and instinctively knew better than I did how to represent them. And he's a delight to work with, too.”
Founder, Natif Creatif